6 January 2023

20 instagram tools for your e-commerce business

Instagram is one of the most popular social media platforms for businesses today, with over 1 billion active users. 

It’s no surprise that e-commerce businesses are increasingly turning to Instagram to reach new customers and drive revenue. But in order to make the most of this powerful platform, you need the right tools. 

Let’s take a look at some Instagram tools that can help your e-commerce business succeed. 


Why Instagram for E-Commerce?


One important aspect of using Instagram for e-commerce is being able to track analytics such as follower growth and engagement rates. This helps you determine which strategies are working best for you so that you can make adjustments accordingly. 

And finally, there are tools available specifically designed with e-commerce businesses in mind. 

These include Shoppable posts which allow customers to purchase products directly from your profile page; UGC (User Generated Content) which allows customers to share their own experiences with your product or service; Influencer marketing which helps brands connect with influencers who already have an established following; and Ads Manager which allows businesses to create targeted ads based on their customer base demographic information – all these features help e-commerce business owners make better decisions about their marketing strategies on Instagram. 

Let’s look at some of the Instagram tools that can help your e-commerce business.


Meta Tools


Meta Business Suite allows you to manage marketing and advertising for both – Instagram and Facebook. Through that tool you can schedule stories, posts and even ads for your social media. It makes posting convenient, since you won’t have to switch accounts and can do it all from one place. Meta Business Suite also lets you manage your inbox and set up automated replies to your customers. 

Ads Manager  allows you to have a good overview of all your Instagram Ads. It lets you manage Facebook Ads as well. This tool is great for designing ads. You can view, change and monitor every ad and campaign you have uploaded, based on your budget.

Instagram Insights gives you access to overall trends amongst your followers. You will be able to see insights to your posts, reels and stories, to measure their performance and make necessary changes for next ones. It is a free tool and is available for both – creator and business accounts. 

Commerce Manager allows you to set up your shop, manage catalogs, have an overview of sales and offer a checkout option to your customers via Instagram app. This tool also gives you data reports based on your results which will let you make informed changes and decisions for your e-commerce. You can find resources, tools and tips to keep track of your e-commerce Instagram’s progress and marketing plan.


Third Party Tools


Hashtags & Keywords 

Using hashtags is essential when it comes to marketing on Instagram. Not only do hashtags help organize content on the platform but they also make it easier for potential customers to find your posts and products.

You should always include relevant hashtags in each post—even up to 30 or more—and be sure to monitor them regularly so that you know which ones are driving the most engagement with your audience.  

Hashtags and keywords are essential for driving engagement on Instagram, but it can be difficult to know which hashtags and keywords will bring you the most success. 

There are several tools available that can help you find relevant hashtags and keywords, as well as track their performance over time so you can adjust your strategy accordingly. 

One example is Hashtagify, which provides detailed analytics on hashtag performance, related hashtags, and more. 


Analytics & Insights


When it comes to e-commerce on Instagram, analytics are essential. Knowing how well each post performs, how engaged followers are, which posts get the most likes or comments, and more—all of these details help inform future content strategies and campaigns. 

Fortunately, there are several great analytics tools available to help you make sense of all this data.

To determine if your Instagram campaigns are effective, you need to have access to data about how your posts are performing. There are many analytics tools available that can provide insights into engagement metrics like followers, likes, comments, shares, story views, impressions, reach and more. 

Tools like Hootsuite Insights or Iconosquare offer comprehensive analytics packages that allow you to track your progress over time and identify opportunities for improvement. 

Instagram also offers its own analytics tools, which allow you to track key metrics like impressions, reach, engagement rate, and more for each post. By analyzing this data, you can gain valuable insights into how each post is performing and which strategies are working best for your business. 

You can also use these analytics tools to track the performance of campaigns over time so that you know where to allocate resources in order to optimize results. 

Sprout Social is a powerful tool that provides analytics and insights into your Instagram account performance. With Sprout Social, you can track key metrics like reach, engagement rate, follower growth, hashtag performance, and more. You can also schedule content to post at the most optimal times for engagement, making it easier to stay consistent with your posting schedule.




Automation tools also allow you to monitor your accounts for mentions and messages from followers so you can respond quickly—a key factor in building relationships with customers online. 

First, let’s look at scheduling tools. 

Scheduling posts ahead of time is key if you want to remain consistent with your content. There are various scheduling tools available on the market that allow you to curate content in advance and post when the time is right. This ensures that your followers are kept engaged while also freeing up more of your time so you can focus on other aspects of running your business. 

HopperHQ is an Instagram tool designed to help you manage multiple accounts and schedule posts in advance. You can also track performance metrics like reach, impressions, likes, and comments, as well as analyze hashtag performance.

Automating certain tasks on Instagram can save you time and money while also helping you increase efficiency. For example, automated tools like Buffer, Later or Tailwind can help you schedule posts in advance so they appear at optimal times throughout the day when they’re likely to get the most engagement from followers. 

Planoly is an Instagram tool specifically designed for e-commerce businesses. It allows you to visually plan, organize, and optimize your content before posting on Instagram. You can drag and drop photos to create a visually pleasing and organized feed, schedule posts in advance, and track engagement. Planoly also has powerful analytics that help you understand your performance on Instagram.


Shoppable Posts 


One of the most important tools that you can use on Instagram is Shoppable Posts. 

This feature allows you to tag products in your posts so that customers can easily click through and purchase them directly from your website. This tool makes it easier than ever before for customers to find and buy your products without leaving the app. You can also include additional product details such as sizes, colors, and prices right in the post itself. 

Like2Buy is an Instagram tool that allows you to link your pictures directly to product pages on your website. It’s a great way to drive traffic to your website and increase sales.

One limitation for e-commerce businesses on Instagram is that each post only allows for one clickable link – in the bio section only – so sharing product links can be tricky if you don’t have the right tools in place. Fortunately, link in bio tools such as Later Linkinbio or Linktr allow you to showcase multiple product links within one single profile link.

This enables customers to quickly navigate to purchase pages without leaving the app or having to search through a long list of posts within your feed looking for product links. 


Content Creation Tools 


Creating compelling content is key when it comes to engaging followers on Instagram but coming up with creative ideas for every post can be exhausting (not to mention time consuming). 

Content creation tools like Canva or Adobe Spark make it easy to create beautiful images that stand out from the crowd in just a few minutes! 

There are also apps like Unfold which offer templates specifically designed for creating stories on Instagram. Plus there are plenty of video editing apps available should you want to incorporate more video into your strategy too! 

Social Insider is an Instagram tool focused on helping e-commerce businesses discover influencers for their campaigns. You can search for influencers based on location, niche, and keywords. You can also track their performance in real-time with Social Insider’s analytics insights.




Instagram offers tremendous potential for e-commerce businesses looking to increase their customer base and drive sales online. With the right combination of hashtags and keywords, analytics insights, automation software – and creative content – your business has all the resources it needs to succeed on Instagram today!

These are just a few of the many Instagram tools available for e-commerce businesses. With the right ones, you can maximize your success on Instagram and drive more traffic to your website. Take some time to explore each one and decide which tool is best for your business. If you have questions, don’t hesitate to reach out!