Tiktok took the world by storm in 2017, and ever since then, the brand has grown in popularity.
Bytedance, a Chinese tech company, launched operations in 2016.
TikTok’s statistics reveal that the company experienced unprecedented growth in 2022 and we expect the brand to grow even bigger in 2023.
It’s no longer a secret that social media marketing is a way to take your business to the next level.
In addition, the influence of TikTok is becoming more difficult to ignore. Unlike other social media apps, its acceptability among Gen Z has been amazing.
If your campaign strategy is to target youth, ignoring TikTok ads will be detrimental to your objective. You need to engage in TikTok media buying in 2023 to achieve your campaign objective.
TikTok is growing by adding new content and creating a community. So if you’re looking to relate directly with your customers, TikTok ads need to be part of your strategy.
The purpose of this article is to inform you of four big TikTok statistics that show you have to include them in your advertising campaign in 2023.
Without further ado, let’s get started!
People living in some 150 countries can access TikTok. It may surprise you to know that it has 1 billion users worldwide.
For example, the TikTok app was downloaded about 210 million times in the United States alone.
If your brand’s main target population is people between the ages of 13 and 60, you’d be missing out by ignoring the company’s ads.
There is no argument that TikTok’s biggest users are the youth. About 87 percent of videos on TikTok contain at least one hashtag.
TikTok’s main strategy in the social media world is to give people the freedom to become content creators.
However, you can only create content by making short videos to inform or entertain your audience. In addition, about 81 percent of all the top videos on TikTok contain music.
It may further surprise you that TikTok has over 1 billion active monthly users. This stat is shocking considering the company started operations just a few years ago. Furthermore, the brand had the most downloaded app in 2021. We can even expect the figures to grow higher.
According to statistics, TikTok is currently the fifth-largest social media platform. Statistics further show that about 90 percent of TikTok users across the globe access it every day.
In January 2021, the brand recorded a whopping 62 million downloads. You can now see why you need to include TikTok in your ad strategy.
As against the belief that TikTok is only for Gen Z, recent data suggest otherwise. For example, 30 to 39-year-olds make up about 16.5 percent of TikTok users. While users 10 to 19 years old make up about 32.5 percent.
Furthermore, people aged 50 years and older make up about 7.1 percent of TikTok users. If you’ve been thinking this app is only for young people, you need to trash that thought and start taking advantage.
On average, a TikTok user opens the app about eight times a day. It would amaze you to know that an average TikTok user spends an average of 95 minutes on the app per day. This evidence shows the love users have for this app.
Furthermore, about 68 billion hours were spent on TikTok in 2019. On September 27th, TikTok reached the 1 billion user milestone. In other words, the brand now has over 1 billion active monthly users worldwide.
A quarter of all the videos posted on TikTok are either by celebrities or influencers. Hence, a smart way to take your business to the next level is by investing more in influencer marketing.
For every 100 views on TikTok, there are at least 12 engagements. The engagements are in the form of shares, likes, and comments.
It may surprise you to know that about 90 percent of TikTok users are Android users.
The fact is that TikTok is more popular with the younger generation. Young people within the age bracket of 10 to 19 years make up about 25 percent of users.
Young people between the ages of 20 and 29 make up about 23 percent of users. People that fall within the range of 30 to 39 make up about 22 percent of users.
In the United States alone, TikTok users number up to 80 million every month. Data reveal that female users are significantly higher than male users. 60 percent of users are female, while 40 percent are male. In simple terms, TikTok is dominated by females.
Those between the ages of 40 and 49 make up about 20 percent of users. Individuals aged 50 years and older constitute about 11 percent. The brand is available in over 154 countries, and the app is available in over 75 languages.
Even though TikTok is popular in several western countries, its largest users are still in China. However, it is known as Douyin in the country, and it has over 600 million daily users.
The statistics above show that TikTok ads targeted at the older generation may not generate the expected return on investment.
Social media ads are a good way to draw more customers to your business. Ads can significantly increase awareness of your brand and increase sales.
One advantage TikTok has over other apps is that it allows users to create a variety of apps. Since the brand is gaining unprecedented popularity, you need to fit it into your ad campaign strategy.
Data suggest that 63 percent of successful ads on TikTok hold the attention of the target audience from the get-go.
If you want to incorporate TikTok ads into your marketing strategy, you must be able to hold the attention of your target audience.
Furthermore, TikTok ads that convey an emotional message have the best performance data. If you can reach the heart of your audience on TikTok, they are more likely to engage with your ads. To achieve this, you need to employ some creative tips.
TikTok offers different options for brands to create ads. Some options include hashtag ads, top-view ads, in-feed ads, and brand takeover ads. However, research data show that top-view ads are the most popular among TikTok users.
TikTok can direct those who engage with your ads to your website or directly to your app page. This creates more awareness for your brand.
TikTok influencers with a little more than 2 million followers charge advertisers around $800 per post. In addition, the company recommends brands spend at least about $100,000 to $200,000 to promote a hashtag challenge.
You can take advantage of TikTok ad credits. The company offers new brand advertising on its platform for about $300 in ad credits.
One of the vital ways to track the success of your ad campaign is to evaluate the rate at which your target audience is engaging with your ads.
Fortunately, the rate at which users engage with TikTok ads is nearly 18 percent in the United States. If the engagement rate for your ad could be as high as 18 percent, it means you are doing something right.
Furthermore, in 2022, a large percentage of marketers are determined to increase their TikTok spending for the coming year. As opposed to the early days, a lot of social media marketers are now seeing the importance of using this video-sharing platform for ads.
In the third quarter of 2022, TikTok earned a combined revenue of $1.56 billion. The fact that the company is raking in revenue from ads placed on its platform by different brands is a testament that the company is here to stay.
One of the strategies that can benefit your business on TikTok is to engage in influencer marketing. Many young people tend to believe in the influencers they love. They have a sort of special connection with them.
A good way to take your business to the next level is for your business to get a brand influencer to endorse your business or products. The results might surprise you.
In 2022, TikTok increased the length of videos from 1 minute to 3 minutes and 10 seconds. Hence, users can post a longer piece of content. For DTC brands, data shows TikTok is the most valuable brand.
When the platform was banned in India in 2021, the company lost over $500,000. In addition, they lost about 15 million followers.
The most important reason brands love TikTok over other social media platforms is the idea of going viral in just one day.
A report suggests many TikTok users are more likely to buy from brands that show ads on the platform than others who don’t.
The company recorded massive success in 2022. Recent data suggest TikTok may likely record even more success in the coming year. If you haven’t yet joined the bandwagon, now is the time to include TikTok ads in your campaign strategy.